Starting as a professional dancer in the Bay area, it did not take long for Shelley Oto to leverage her creative and intuitive nature to become the spearheading Marketer and Life Coach that she is today. From developing her first online magazine early on called One Cypher, throwing dance battles, to marketing live music and art events in San Francisco, San Jose, and San Diego, her extensive background and a rooted foresight have all shaped her into being the resourceful, influencing thought leader that has left lasting impressions.

 

Shelley features a true entrepreneurial spirit, and this natural-born trait helped shape her into the inspirational leader she is today. She has been a respected entrepreneur throughout her career, worked for several large corporations and agencies, and has operated and produced fully integrated marketing programs and events from the ground up over the last two decades.

 

Along with these accomplishments, Shelley has also been an integral part of developing and executing unique programming, operations, and management to support multi-million-dollar business plans that span multiple category verticals. She then became a huge part of several new businesses and organizational launches, including Wandering Boo, co-creating Unite for Green, founding member of the Honey Collective, and co-founder of One Cypher. One Cypher was one of the first websites established to archive many unsung heroes of street dance and art culture in 1999. 

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Shelley moved to New York in 2011 to pursue her career as the Culture Event Marketing Manager for Red Bull North America. During this time, she oversaw 13 territories and was the highest-generating region in the World of Red Bull. Simultaneously, Shelley managed the rollout and execution of multi-million-dollar programs that won her team praise from influential voices in global culture in the New York Times, Wall Street Journal, Boston Globe, Rolling Stone, and The Huffington Post.

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Upon taking on the role as the Senior Manager in the Branded Entertainment Division for Disney Worldwide, Shelley oversaw and led a team that executed complex programs for notable companies such as Havas, Clarins, Sleep Number, and Disney, to list a few. She was also responsible for directing Disney’s most significant initiative, Disney Side, an integrated user-generated video contest culminating in Disney’s first Creators Conference at the Disney World in Orlando, Florida. From there, Shelley received critical acclaim for effectively managing Clarins' "Worth the Wrinkle" program, which is acknowledged as Maker Studios' 2016 best in class featured campaign.
 

From her successes since 2011 to now, Shelley has become the founder and owner of byShizuko. This marketing-based consulting company specializes in digital marketing, events, and compelling content creation. Her past and current clientele include Universal, GE, Cashmere Agency, Adidas, Hennessy, Red Bull, Happy Socks, VHI, BET, MTV, Oxygen Network, Complex Magazine, Vibe Magazine, and many more. This, in conjunction with her extensive experience and expertise, has allowed Shelley to represent the respected Grammy-nominated songwriter, producer, and multi-instrumentalist, Khari Mateen. Khari Mateen is well known for his scoring in Paramount Pictures Rest in Power, The Trayvon Martin Story, Peabody Winning Time: The Kalief Browder Story, and the ACORN, The Firestorm, and Emmy nominated picture, Keepers of the Game.

 

Some of her achievements while at Cashmere Agency include executing and producing several captivating programs such as Emmy award-winning HBO Euphoria and HBO Watchmen, Academy Award-winning – Get Out and Universal's US, LEGO, Starz Vida, amongst many others.

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Since 2021, Shelley has held the position of Director of Events and Design at Sephora, where she spearheads the strategic planning and flawless execution of Sephora's flagship internal events, including the renowned 3 Day Store Manager Conference in Las Vegas, Brand Summit in San Francisco, and the annual festival to name a few. In her role, Shelley adeptly manages a dynamic team of designers and event producers who successfully execute against an aggressive programming schedule consisting of multiple conferences, meetings, virtual and experiential activations annually. 

 

Working in fast-paced environments for most of her career, Shelley became passionate about health and the pursuit to help people find balance in their personal and business lives. She is dedicated to using her free time to create programming to help make the world a healthier and more joyful place. Shelley combined her marketing sensibilities with her interest in the wellness sector to write two television shows called Wild Remedies and Resilient Warriors, which focus on reducing the stigma surrounding mental illness and shedding light on holistic medicine practices that exist around the world.

 

From festivals, company events, red carpets, influencer dinners, conferences, content production to social media programs, Shelley has demonstrated herself as a powerhouse individual who is committed to driving successful outcomes no matter what the program.  Between her robust background in wellness experiences, relationships with others, and successfully guiding multiple programs all over the country, you can have the solidifying confidence that your underlying program and personal goals are in the best hands to make the MAGIC happen. 

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